Peter Do – Journey from young designer to winner of the LVMH Prize 2020

Peter Do - Journey from young designer to winner of the LVMH Prize 2020 3
Peter Do - Journey from young designer to winner of the LVMH Prize 2020 3

Who is designer Peter Do?

At the age of 29, Peter Do has achieved significant success in fashion that many people dream of.

Born and raised in Bien Hoa, Peter moved to Philadelphia at the age of 14.

Portrait of Peter Do provided by LVMH Prize

Peter Do - Journey from young designer to winner of the LVMH Prize 2020

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As a young designer lucky enough to have the opportunity to work at big brands like Celine and Derek Lam, Peter must have gained a lot of experience in how the fashion industry operates, where there are still inadequacies.

Indeed.

Unlike the answers I expected to hear from other designers describing the brand’s female image, Peter does not `box` his woman.

Peter Do - Journey from young designer to winner of the LVMH Prize 2020

Fitting sessions are carried out every week with the participation of everyone in the Peter Do team.

Minimalism – Minimalism is often still assigned to things that look simple and sharp, but for Peter, what is simple is not necessarily minimalist, and that concept is being abused so much that it makes him bored.

If in the past, Paris was the dream and ultimate destination of many fashionistas, Peter Do chose New York as the place to stay.

Peter Do - Journey from young designer to winner of the LVMH Prize 2020

Sustainability is also an important factor for Peter Do.

Maturity and efforts to change

If the drama and overwhelm of John Galliano or Alexander McQueen made Peter think it was fashion, now he has other monuments to admire for his own legitimate reasons.

That also reflects the maturity of a Peter Do when he received the LVMH Graduate Prize in 2014 and a Peter Do in the top 8 of the LVMH Prize 2020. The dream in creativity has become more realistic as he shared.

Peter Do - Journey from young designer to winner of the LVMH Prize 2020

Peter Do is a brand that emerged thanks to social networks and therefore E-commerce has played a key role since the early days and has always been focused on development.

But what I appreciate and am most excited about is the way Peter views his colleagues as family (that’s also the word Peter uses most times in the interview).

Peter Do - Journey from young designer to winner of the LVMH Prize 2020

when Peter Do is not a designer

If you follow Peter Do’s Instagram, it is not difficult to see his frequent sharing about cuisine.

The latest designs in Peter Do’s Fall – Winter 2020 collection.

Vietnam in the eyes of Peter Do

Leaving Bien Hoa as a teenager, Vietnam changed a lot in Peter’s eyes.

Portrait of Peter Do provided by LVMH Prize

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