Throughout 165 years of development and continuous innovation, the Louis Vuitton brand has proven its leading position in the global luxury fashion market.
According to estimates, the profits of the French brand are currently at the top among fashion brands with a growth figure of 17% and revenue of about 12.9 billion US dollars.
The La Galerie exhibition – data storage for the Louis Vuitton brand is located in Asnières, France.
However, it would be a mistake to mention the name Louis Vuitton without mentioning the monogram pattern that has become a symbol representing class and power from the French fashion empire.
Therefore, after the head of the brand passed away, Louis Vuitton’s son, Georges Vuitton, was forced to begin researching a pattern that could better protect the product’s copyright.
To commemorate the brand’s founder, the monogram design continues in the choice of brown and beige colors on the canvas material, which are features that have been used in previous products.
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However, the journey of the Louis Vuitton icon does not simply stop there.
In 1997, Marc Jacobs had the honor of becoming the first artistic director at the Louis Vuitton fashion house.
The bags are painted in a street graffiti style that replaces the label’s traditional monogram pattern.
Not only that, the handshake between Jacobs and Japanese artist Takashi Murakami immediately received the attention of fashion enthusiasts at that time.
“Black Panther” Naomi Campbell became the muse in the Louis Vuitton brand’s promotional campaign for a product line in collaboration with Takashi Murakami.
During his subsequent tenure at Louis Vuitton, Marc Jacobs continuously had a strategy of updating images and monograms.
The denim version of the Louis Vuitton handbag has a modern look with a generous blue color scheme as the main color.
After the departure of Marc Jacobs, monogram patterns have continued to rotate in separate directions since Kim Jones became the creative director of the men’s fashion line in early 2011. And we must mention the
Not only is it practical in terms of sales, it is a spontaneous combination of Louis Vuitton monogram patterns with the Supreme logo on hoodies, t-shirts and denim along with street fashion items.
The monogram pattern of the Louis Vuitton brand, combined with the innovative and youthful colors of Supreme, has brought a completely new look to the French fashion house.
Through so many journeys and many spectacular transformations, Louis Vuitton’s monogram motifs have always existed and proven the classy position of a heritage in the world fashion map.
Most recently, current creative director Virgil Abloh of the men’s fashion line at Louis Vuitton revived the monogram symbol in the Spring – Summer 2018 designs. (Photo: Yannis Vlamos / Indigital.tv)
See more:
Off-White designer Virgil Abloh has great expectations when moving to Louis Vuitton.
Louis Vuitton Spring – Summer 2018 Men’s Fashion Collection: Answering the call of the young generation.