After a year of many difficulties and unprecedented challenges like 2020, the panorama of Vietnamese local brands still has memorable bright spots.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
As predicted and analyzed, COVID-19 had a heavy impact on the world’s consumer economy in 2020. Of course, the fashion industry also suffered the same impact.
Fashion events ELLE Wedding Art Gallery, Aquafina Vietnam International Fashion Week and Vietnam Runway Fashion Week took place consecutively in the last months of the year.
GO through the storm
Despite facing aftershocks and prolonged uncertainty due to the epidemic, it seems that Covid-19 is still not a reason for some local brands or businesses to be cautious.
Dong Khoi Street was once considered Saigon’s Orchard Road with international brands, but now it has a new breath of life from Vietnamese brands.
Not stopping there, Vietnamese local brands did not hesitate to expand their business in the past year.
Not only Vietnamese brands, international brands also have many impressive changes, especially in the Hanoi market.
And after all…
Because of the epidemic, masks have become an indispensable item for everyone, or in other words, a reluctant fashion accessory.
With the success of the Rap Viet program, rap music took over, and streetwear has since become even stronger.
Complex shopping locations such as The New Playground, The New District, A Zone, Lo Co Art Market… bring together many streetwear fashion brands at many different prices, creating a vibrant private market that attracts young people.
Thuy Nguyen is the only designer in 2020 to organize a fashion exhibition with an exhibition space called Mong Binh Thuong to celebrate her 9th year in the profession.
2021 will continue to be a difficult problem that tests the endurance, sensitivity and commitment of Vietnamese designers and local brands, especially when the focus of all efforts will certainly be domestic customers.