The idea of cooperation between the two brands was born after the success of Solomon R.Guggenheim’s Giorgio Armani exhibition tour in 5 major cities sponsored by Mercedes-Benz.
Giorgio Armani, Chairman and CEO of Armani Group, said: “Mercedes-Benz is a brand that deserves its outstanding reputation for the quality, style and elegance of its cars.
Not long after, the philosophies of perfect design – in the car industry and fashion design – were carried out by both to build a new foundation for global trends.
Vice President of Daimler Chrysler AG, Peter Pfeiffer said: “In today’s era, design for industries no longer operates in isolation but overlaps, is related and mutually supportive.
The development of the car line was carried out in Como and Milan, over 4 months, by the DaimlerChrysler Advanced Design Studio, under the supervision of Mr. Giorgio Armani.
Armani creates groundbreaking effects by eliminating “popular” details and materials in the interior, creating more new and elegant features for the car.
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