NEW WAVES
In recent years, the music industry has witnessed the appearance of more and more young artists.
In our country, the wave of young artists began to `explode` in the early 2020s. For example, the important nominations at the 2019 Dedication and Green Wave awards mostly belonged to veteran artists.
It can be said that this is an inevitable shift, when the foundation of production means, facilities and culture are all creating conditions for the younger generation to express their talents.
One of the most obvious things about the new generation’s music is its richness.
Most artists are capable of doing every step of the creative process.
Cultural world
What is the future for K-Pop music?
GENERATION MESSAGE
With a world that is now flatter and more vast, generation Z must grapple with existential questions about who they are, what to live for… Twisted in that thought, they find themselves becoming
Not only having innovative and modern thinking, generation Z is also a group of people who like nostalgia.
Working in an era of saturation, Gen Z female artists are always aware of having to find their own voice.
It can be said that Gen Z female artists have been contributing greatly to the diversity and dynamism of the music market.
Aurora 
Hannah 
Grayson