[ELLE Voice] Laurent Lan Nguyen: `I often close my eyes and look for where the energy is`

Laurent Lan Nguyen is currently an art director and branding expert at Facebook, a job that is quite new to many Vietnamese people.

How do you create a meaningful emotional connection between users and technology products through communication design?

The ultimate goal of design is to satisfy human needs.

What are your priorities when directing design and creativity for a technology company?

Ideals, professional ethics and quality.

Ideals, professional ethics and quality.

Ideals, professional ethics and quality.

One of the cool and challenging things about working with the system is the framework.

Art is more about personal creativity, while Facebook is a social networking application with the goal of connecting the community.

Art is personal expression, design is an expression of purpose.

The material of Facebook is communication science and sociology, which to me is too great a topic with many ethical aspects to exploit.

What new contributions do you think women can bring to the information technology industry?

The one-sided view of women often stems from pre-determined social stereotypes.

The one-sided view of women often stems from pre-determined social stereotypes.

The one-sided view of women often stems from pre-determined social stereotypes.

Another aspect I want to spend more time on is helping people in the creative industry orient their personal development strategies to suit their ideals and mission.

Thank you for taking the time to share with ELLE readers.